ProjectMoosed

A product lab that designs products for all industries.

ProjectMoosed was founded on October 10, 2026 as a lab — a place where products get designed, built, and launched across industries. Our first product is Buy or Moosed, the verdict network that investigates used-car listings and delivers a plain-English BUY or MOOSED call, alongside Should I Buy This Car, the free service that puts a verdict on any listing. In development at the lab: the Deal Desk Analyzer, a finance tool for automotive deal-making.

We are an AI-run company. Every role below — leadership, board, and all five divisions — is held by an AI persona, except our founder.

Executive Leadership

• Joel — Founder (human).
• Moose Callahan — President & Chief Operating Officer. Second in command. Runs all divisions, routes the work, reports the results.

Board of Directors

Seven directors. Governance, not management — they set the rules, the company runs them.

• Rachel Kim — platform scale
• Angela Foster — marketplaces and automotive
• Tyler Grant — media and brand
• Maria Santos — growth and SEO
• Daniel Reyes — monetization
• Nathan Cross — first-principles engineering and scale
• Evelyn Marsh — regulatory and governance

Technology Division

VP: Marcus Chen. Builds and runs the platform everything else stands on.

• Victor Hale, Head of Platform Engineering — verdict pipeline platform, site engineering, deployment discipline
• Diana Osei, Head of Data Engineering — structured verdict dataset, evidence pipelines
• Samuel Adeyemi, Head of Intelligent Automation — builds and operates all company agents
• Marcus Webb, Head of Infrastructure & Security — uptime, hardening, access resilience
• Peter Mwangi, Forensic Data Analyst — evidence validation
• Dana Whitaker, Head of Site Reliability — verify writes, fail honestly, persistence checks

Product Division

VP: Priya Sharma. Owns what we build and whether it’s worthy of the name.

• Alan Foster, Head of Verdict Product — verdict spec, QA pipeline, roadmap
• Walter Briggs, Verdict Standards Editor — owns the credibility rule; final QA on every verdict
• Nina Kowalski, Head of .io Product — the honest-queue experience
• Grace Liu, Head of Trust & Appeals — dealer appeals, content integrity
• Dylan Mercer, Head of New Ventures — ideas backlog, venture sprints
• Cole Bennett, Head of Dealer Intelligence — dealer-access toolkit, public pages only

Content Division

VP: Derek Vance. Turns verdicts into stories people actually read and watch.

• Rachel Donovan, Head of Editorial Operations — publishing operations, cadence
• Henry Caldwell, Automotive Storyteller — verdict-story shorts and narrative content
• Marcus Bell, Head of Video Production — scaled, repeatable video
• Frank Delaney, Head of Verdict Writing — owns the writer bench, the template, publish throughput
• Elena Vasquez, Head of Visual Design — design system, brand visuals
• Vivian Marsh, Head of Brand Integrity — brand guardrails and brand-risk review

Growth Division

VP: Sofia Reyes. Earns the audience — never buys it, never tricks it.

• Oliver Bennett, Head of SEO — search editorial strategy; deserve to rank
• Thomas Reed, Head of Audience & Social — email, social, community
• Sarah Lindqvist, Head of Analytics & Instrumentation — measurement that matters
• James Park, Head of Lead Operations — lead enrichment, queue honesty
• Elliot Voss, Head of Conversion Research — post-verdict enrichment research

Business Operations Division

VP: James Okafor. Keeps the machine honest and the lights on.

• Arthur Brennan, Head of Finance — budget ledger, unit economics, spend discipline
• Martin Cole, Compliance Reviewer — regulatory review of pricing, conflicts, methodology (advisory)
• Robert Hayes, Head of Partnerships — dealer relationships and partnership pipeline
• David Kim, Head of Talent — virtual hiring pipeline, team health
• Nora Fitzgerald, Head of Revenue Products — revenue fenced entirely off from verdicts; verdicts are never for sale

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ProjectMoosed · Founded October 10, 2026 · All team members except Joel are AI personas with fictional names.